We are Unified: your ecommerce PPC agency
The right PPC management allow brands quick and targeted entry to the right marketplace, but you also need the right expertise. As an ecommerce PPC agency, we deliver lucrative returns on investment in a highly measurable and controlled way.
From bespoke bid strategies to meticulous audience targeting, our ecommerce PPC services are tailored and data-driven. Built on a foundation of industry expertise and the latest best practices, our campaigns don’t just boost your visibility. They identify and target the audiences that matter most to your business.
As a full-service ecommerce agency, this extends to our PPC services. We optimise every element of your campaigns, from refined keyword selection and ad copy optimisation to landing page enhancements. The result is meaningful growth that translates into increased traffic, conversions, and sales.
Our goal is to be the most loved ecommerce PPC agency. To achieve that, we make sure our approach is entirely you-centric. Every PPC strategy is crafted around your specific needs and objectives, ensuring the results that matter most to your business. When you choose Unified as your PPC partner, you’re choosing a team dedicated to empowering your ad presence and driving success on every front
Our success stories
With House of Hackney, the aim of the migration was twofold. First, to produce a site streamlined for b2b and b2c operations and support mobile-first shopping. Second, to have the site reflect their premium brand status.
We partnered with iCandy to migrate their ecommerce store from Magento to Shopify, Plus delivering a complete redesign that balanced luxury and usability. The goal? A scalable, mobile-first website that reflects iCandy’s premium brand.
For The Conran Shop, an iconic homeware brand, we facilitated a seamless migration from Magento to Shopify, simplifying their ecommerce operations and reducing costs. This transition lay the groundwork for agile growth.
Our comprehensive PPC services
PPC strategies
Our first step is to understand your unique business objectives, then craft bespoke PPC campaigns around them. From niche targeting to advanced bidding tactics, every element is calibrated to deliver outcomes that matter most to you.
Multi-platform paid advertising experience
From Google Ads and Bing Ads, to paid social and influencer marketing, we have you covered across all major ad networks. Our in-house platform specialists fine-tune each campaign for maximum visibility, ensuring you tap into the highest-intent audiences wherever they spend their time online.
Data-driven performance analysis
We go beyond surface-level metrics, diving into comprehensive campaign and landing page data. Through in-depth audits, A/B testing, and ongoing optimisation, we identify every opportunity to refine your PPC strategy and turn clicks into conversions.
Transparent collaboration & ongoing optimisation
Think of us as an extension of your team. You get regular performance reports, open lines of communication, and continuous support to keep pace with shifting market trends. As your business evolves, we pivot our ecommerce PPC management tactics to consistently deliver peak performance.
Our ecommerce PPC agency experience covers all major paid advertising platforms, including:
Why choose Unified as your ecommerce PPC agency?
London-based & globally experienced: With our main office in Richmond, London, we’re always on-hand for UK-based brands. However, our team has successfully managed ecommerce PPC campaigns for clients worldwide. No matter where you operate, we can help you grow your reach.
Experienced, cutting-edge team: We’re proud to on the cutting edge of PPC strategy., including Google Ads and Microsoft Ads. By staying informed and qualified, we ensure your PPC campaigns stay at the forefront of innovation.
Data-driven results: In the last two years alone, our ecommerce clients have seen an average 62% increase in conversions after sustained PPC improvements. We consistently leverage analytics, split testing, and performance metrics to pinpoint exactly how to drive optimal ROI for your ad spend.
End-to-end Support: Beyond PPC campaign creation and optimisation, we’re a one-stop shop for holistic ecommerce growth. Whether it’s improving your site’s user experience, integrating email marketing, or refining your conversion funnel, we can step in with additional marketing and development support whenever needed.
Long-term partnership mentality: We don’t just set up your campaigns and consider the job done. Through monthly reporting, regular strategy sessions, and real-time performance monitoring, we treat your store as if it were our own. We stay on top of platform updates, competitor moves, and emerging ad formats, so you always have a competitive edge.
Quick PPC stats:
65% of high-intent searches result in a paid click (GrowthScribe).
50% of PPC visitors are more likely to make a purchase than organic visitors (WebFX).
80% of brand awareness can be boosted by search ads (Google).
Ecommerce PPC FAQs
While some brands begin seeing initial improvements in the first few weeks, fully optimising a PPC campaign can take 2–3 months or more. This timeframe depends on factors like budget, competition, and how quickly you can implement data-driven optimisations. Our team continually refines bidding strategies, keywords, and ad creatives to accelerate results where possible.
Absolutely. PPC is worth undertaking for any ecommerce brand looking to drive meaningful growth. PPC can drive highly targeted traffic of users who are actively looking to buy. Over the past two years, our ecommerce clients have seen an average 62% increase in conversions after sustained PPC improvements. Unlike organic channels, paid ads provide immediate visibility in search results or social feeds, helping you quickly reach shoppers and scale your revenue.
Ecommerce PPC often involves hundreds or thousands of SKUs, dynamic product feeds, and seasonal or promotional changes. A specialist approach focuses on advanced feed management, optimal Shopping Ads setups, remarketing strategies, and conversion tracking tailored to online transactions, all critical for maximising return on ad spend."
Costs vary based on factors like your ad spend, campaign complexity, and the level of service you require. We’re happy to discuss options that fit your unique needs.
We follow a data-driven, customer-centric methodology. First, we conduct thorough keyword research and competitor audits, then build a structured campaign focusing on high-intent traffic. Ongoing optimisation includes regular bid adjustments, creative updates, negative keyword pruning, and landing page testing to ensure we consistently improve performance.
Yes. We begin work for all of our clients who have run ads before with a comprehensive PPC audit. This evaluates everything from your account structure, bids, and keywords to conversion tracking. We also check product feeds, ad scheduling, and targeting settings to ensure every element aligns with your business goals.
Absolutely. Our specialists manage Google Ads, Microsoft Ads (formerly Bing Ads), and Paid Social campaigns (including Facebook, Instagram, and more). This multi-platform approach means you can capture audiences wherever they spend their time online, maximizing reach and conversions."
We track KPIs such as click-through rates (CTR), cost per click (CPC), conversions, return on ad spend (ROAS), and average order value. Monthly reporting and strategic check-ins ensure transparency, so you see exactly how your campaigns are driving revenue and where we can optimise further.
Simply fill out our contact form. We’ll schedule an initial conversation to understand your objectives, current PPC setup, and challenges. From there, we provide a customised proposal detailing how our team can help boost visibility, conversions, and overall ROI with a tailored PPC strategy.
Get started with Unified as your ecommerce PPC agency
Partner with Unified to unlock the full potential of your ecommerce business through our comprehensive PPC solutions. Our expert team will guide you every step of the way, ensuring your campaigns not only meet industry benchmarks but redefine them. Reach out today to discover how Unified’s data-driven PPC strategies can fuel your growth. Contact us to get started.