Hyvä development for faster Adobe Commerce storefronts
Custom Hyvä frontends for Magento brands that want the performance without the replatform.
Adobe Commerce and Magento are strong platforms with a frontend that has aged badly. Slow page speed, awkward development workflows and limited flexibility make it harder to deliver the experience customers now expect, and a full replatform is often the only option on the table.
Hyvä is the smaller answer. It replaces the theme layer while Magento stays as your commerce engine, so your catalogue, integrations, order history and B2B setup stay where they are. For Rab that meant mobile first interaction dropping from 4.6 seconds to 1.1, and paid search conversions rising 450%, without touching the platform underneath.
We are a Hyvä Silver partner and our developers work alongside UX, design, CMS, SEO and analytics specialists. The result is a frontend that is fast and built to sell.
Hyvä Silver partner
Accredited Hyvä development, on live high-traffic Magento stores.
Measurably faster
Rab went from 4.6 seconds to 1.1 on mobile first interaction.
No replatform needed
Weeks, not months, for a new frontend, and no platform migration.
Integrated stack
Storyblok, Akeneo, ERP and analytics wired in as part of the build.
Hyvä development services
Six things brands come to us for.
Hyvä theme development
We design and build custom Hyvä themes for Adobe Commerce and Magento 2, shaped around your catalogue and the way customers move through it. Every template is drawn for your products and your journeys, so a large catalogue, a configurator or a trade account area gets designed properly.
Magento frontend rebuilds
If your existing Magento frontend is slow, difficult to maintain or holding back growth, we can rebuild it with Hyvä. We audit extensions for compatibility first, so any surprises land in the estimate and not halfway through the build.
Hyvä UX and UI design
A fast website still has to feel good to use. Our design team creates Hyvä experiences that are clear, intuitive and commercially focused, across listing pages, product pages, content pages and checkout journeys.
CMS integrations
We integrate Hyvä with headless CMS platforms such as Storyblok, so your team controls landing pages, campaign content and onsite updates without a developer in the loop. Rab's global teams now run their own campaigns.
PIM and systems integrations
Hyvä works best when the wider stack supports it. We integrate Adobe Commerce with Akeneo, ERP platforms, CRM tools, analytics and third-party services, which for Fixfast meant a huge technical catalogue arriving on a fast frontend.
Hyvä performance optimisation
We review and optimise Hyvä sites for speed, usability, Core Web Vitals, technical SEO and conversion. Whether we built the site or you inherited it from someone else, we can find where the performance is leaking.
Why brands choose Unified as their Hyvä development agency
01
Hyvä partner status is granted on demonstrated implementation experience, not applied for. Ours is Silver, and we have shipped Hyvä on live, high-traffic Magento stores.
02
Rab's Magento store was slow enough to be costing them sales, with 70% of traffic arriving on mobile. After the Hyvä rebuild, mobile first interaction fell from 4.6 seconds to 1.1, the site runs around three times faster, and paid search conversions rose 450%. It won Best B2C UX in Ecommerce 2025.
03
Sometimes a full move to Hyvä is not possible. For Partridge Jewellers, brand partner agreements meant certain product pages had to stay on Luma, so we ran a hybrid: Hyvä everywhere else, those templates untouched, delivering performance gains where it counted most.
04
Hyvä is the theme layer. Most of the risk in a Hyvä project sits underneath it, in extension compatibility, product data, checkout, B2B rules and integrations. We have worked on Magento since Magento 1, so we audit that layer before we quote.
05
Your storefront should look like your brand, not like every other Hyvä site. Our in-house design team builds the experience around your products and customers.
06
A Hyvä build should make life easier after launch. We integrate a CMS such as Storyblok so your team owns landing pages and campaigns. Rab's global teams run their own campaigns now, without raising a ticket.
Hyvä builds we're proud of
Rab's Magento store looked nothing like the brand and was slow enough to be costing sales, with 70% of traffic on mobile. We rebuilt the frontend on Hyvä, restructured navigation around three distinct customer types and moved content onto Storyblok so their global teams could run campaigns without developer help. The platform underneath was untouched, so the catalogue and integrations carried on as they were.
Mobile first interaction
4.6s to 1.1s
Paid search conversions
+450%
New Zealand's oldest jeweller, on Magento 2.4.3p3 and reaching end of life. We upgraded to 2.4.6-p8 and rebuilt the frontend on Hyvä, but brand partner agreements meant certain product pages had to stay on Luma. So we ran a hybrid, along with Algolia search, Storyblok, shop-the-image and appointment booking for their nine stores.
Fixfast supply the building trade, and their customers order from sites and vans rather than desks. We moved the frontend to Hyvä alongside a Magento B2B implementation and Akeneo, so a very large technical catalogue loads quickly on a phone with poor signal. Customers can turn a basket into a quote and order from it over time.
Customer retention
+23%
Site users
+39%
Our Hyvä development process
Discovery
We start with your Adobe Commerce setup, current frontend, performance problems, customer journey, integrations, internal workflows and commercial goals.
Audit
We review your theme, extensions, analytics, SEO setup and technical dependencies. Extension compatibility is checked at this stage, while it can still change the plan.
Design
We design a customer experience that is fast, clear and recognisably yours, across homepage, category, product, content and checkout templates.
Develop
Our developers build the Hyvä frontend using clean, maintainable code and Magento best practice, including CMS, PIM, analytics and third-party integrations.
Launch
We test across devices, browsers, templates and key journeys, reviewing performance, tracking, SEO, accessibility and conversion before launch.
Grow
After launch we can continue with performance work, new features, CRO, SEO, analytics and ongoing Adobe Commerce development on a retainer.
Discovery
We start with your Adobe Commerce setup, current frontend, performance problems, customer journey, integrations, internal workflows and commercial goals.
Audit
We review your theme, extensions, analytics, SEO setup and technical dependencies. Extension compatibility is checked at this stage, while it can still change the plan.
Design
We design a customer experience that is fast, clear and recognisably yours, across homepage, category, product, content and checkout templates.
Develop
Our developers build the Hyvä frontend using clean, maintainable code and Magento best practice, including CMS, PIM, analytics and third-party integrations.
Launch
We test across devices, browsers, templates and key journeys, reviewing performance, tracking, SEO, accessibility and conversion before launch.
Grow
After launch we can continue with performance work, new features, CRO, SEO, analytics and ongoing Adobe Commerce development on a retainer.
Hyvä questions we get asked
What is Hyvä?
Hyvä is a modern frontend theme for Magento 2 and Adobe Commerce. It replaces the traditional Magento frontend with a lighter, faster and more developer-friendly approach, helping ecommerce sites improve speed, usability and maintainability.
How long does a Hyvä frontend build take?
A new Hyvä frontend typically takes around sixteen weeks to deliver, and we can have you onboarded and the project active within four weeks of signing. A hybrid build, where some templates stay on Luma, or a project with significant extension compatibility work, can run longer. We set out the timeline and dependencies in writing during discovery.
How much does a Hyvä frontend cost?
It depends on how much of the frontend you are replacing. At the lighter end, a Hyvä theme build reusing your existing design system. In the middle, a full frontend rebuild with new UX and design across the key templates. At the top end, a hybrid Hyvä and Luma build with extension compatibility work and CMS or PIM integration alongside it. We scope it in discovery and give you a firm figure before development starts.
Do I need to replatform to use Hyvä?
No, and that is the main reason brands choose it. Hyvä replaces the frontend while Adobe Commerce or Magento 2 stays as your commerce engine, so your catalogue, integrations, order history and B2B setup remain in place. It is usually a far smaller project than a full platform migration.
Will Hyvä improve site speed?
Hyvä can significantly improve frontend performance when implemented properly. For Rab we brought mobile first interaction down from 4.6 seconds to 1.1 seconds, and the site runs around three times faster overall. The gain depends on the starting point and on the rest of the build being done well.
Can Hyvä work with our existing Magento extensions?
Many Magento extensions work with Hyvä, but compatibility should always be reviewed before development starts. We audit your current extensions and identify where compatibility work, alternatives or custom development may be needed, so the cost is known upfront.
What if some pages cannot move to Hyvä?
We run a hybrid frontend. For Partridge Jewellers, brand partner agreements meant certain product pages had to stay on Luma, so we rebuilt everything else on Hyvä and kept those templates as they were. You take the performance gain across the rest of the site without breaking agreements that matter to your business.
Do you build custom Hyvä themes?
Yes. We design and build custom Hyvä themes tailored to your brand, products, customers and ecommerce requirements. We do not treat Hyvä as a one-size-fits-all template, because a fast site that looks like every other Hyvä site is only half a result.
Can you integrate Hyvä with Storyblok?
Yes. We integrate Hyvä with Storyblok and other headless CMS platforms so ecommerce teams control content, landing pages and campaign updates without waiting on developers. We did exactly this for Rab, whose global teams now run campaigns themselves.
Do you only work on Hyvä builds, or can you support Adobe Commerce more broadly?
We support Adobe Commerce and Magento more broadly, including backend development, integrations, migrations, version upgrades, performance optimisation, UX improvements, analytics, SEO and ongoing ecommerce support.