Our Email and SMS specialist and Klaviyo Community Champion for a second year running, Victoria ap Gwynedd, attended Klaviyo's launch event in London last night. Keep reading for the lowdown on Klaviyo's announcement and what that means for B2C brands.
Yesterday, Klaviyo announced its groundbreaking B2C CRM platform. As someone deeply invested in helping brands thrive through smarter digital relationships, I couldn't be more excited to share how this innovation can transform the engagement of many B2C brands, particularly those in the high-end home, beauty, and jewellery sectors.
What Is Klaviyo B2C CRM?
Klaviyo's new B2C CRM is the first of its kind - a platform built specifically for consumer brands rather than retrofitting B2B solutions. It combines Klaviyo Marketing, Klaviyo Analytics, and Klaviyo Service, all powered by the Klaviyo Data Platform (KDP). This unified system is designed to help brands build deeper customer relationships by integrating marketing, service, and analytics into one seamless experience.
A stat shared last night was that brands don't use 70% of the data on a customer available to them, and this new B2C approach is going to change that!
Klaviyo B2C Event, 20 February 2024.
Why This Matters for Home, Beauty and Jewellery Brands
Home décor, beauty, and jewellery brands rely heavily on creating emotional connections with customers. The purchase process is deeply personal to the customer, and a 'one size fits all' approach to marketing doesn't work. Klaviyo's B2C CRM offers tools that can elevate these connections in meaningful ways:
1. Personalised Customer Journeys
With all customer data—purchase history, preferences, website behaviour—centralised in one place, brands can deliver hyper-personalised experiences. Imagine a jewellery brand sending tailored recommendations for anniversary gifts based on past purchases or a home brand suggesting complementary décor items for a recent furniture order.
You will also be able to speak to a customer based on their preferred communication method, whether SMS or email. No more guessing or blasting communications to everyone.
2. Seamless Pre- and Post-Purchase Experiences
The new Customer Hub within Klaviyo Service bridges marketing and customer service. In one centralised place, customers will be able to track orders, manage subscriptions, discover new products and get the support they need
3. Actionable Insights with AI-Powered Analytics
Klaviyo Analytics provides deep insights into customer behaviour, such as predicting churn risk or identifying high-value customers. For our clients, this means more intelligent decision-making—like knowing when to launch a loyalty program for repeat buyers, when to deliver the right content for browsing customers, or when to offer exclusive discounts to retain at-risk customers.
4. Scalable Campaigns Across Channels
With expanded tools in Klaviyo Marketing, brands can run multichannel campaigns that feel personal at scale. Every touchpoint can be aligned with the customer's journey, from email to SMS to social ads, driving higher engagement and conversions.
The Impact on Growth
This platform offers a competitive edge for home, beauty, and jewellery brands, where trust and aesthetics are paramount. By unifying data and streamlining operations, businesses can focus on what truly matters: delivering exceptional products and experiences that resonate with their audience.
At Unified, we're thrilled about the possibilities for our clients. Whether helping a jewellery brand craft unforgettable moments or enabling home and beauty clients to build lifelong customer loyalty, Klaviyo's B2C CRM is poised to redefine what's possible. If you'd like to explore how this platform could work for your brand, we’d love to help you unlock its full potential! Contact us here for a no-obligation chat.
