A Centra agency for brands selling direct and wholesale
Headless development, CMS integration and wholesale workflows.
Sell to consumers and to the trade and you usually end up running two systems that hold different numbers. Centra keeps customer groups, catalogues, currencies, pricing, tax and order management in one place, and leaves the frontend to you.
We build the frontend. Headless storefronts with a CMS your marketing team can reliably use, connected to the ERP, PIM and payment systems the business already runs on.
Centra partner
An accredited Centra partner, based in London.
DTC and wholesale
Consumer storefronts and wholesale operations in one platform.
Headless specialists
Storyblok and headless CMS work is core to what we build.
Full-service agency
Strategy, design, development, marketing and analytics in one team.
Centra agency services
Six things a Centra project usually needs.
Centra frontend development
We build custom headless storefronts on Centra, shaped around your brand, products, customers and operations. Our developers focus on performance, scalability, maintainability and clean integration with the rest of your stack.
Centra UX and UI design
Centra leaves the frontend open, which puts the weight on design. Our in-house team designs ecommerce experiences that feel premium and convert, across homepage, listing pages, product pages, content pages, account areas and wholesale journeys.
Centra and Storyblok
Headless CMS integration is core to what we do, Storyblok in particular. We connect it so your team owns rich content, landing pages, campaigns and editorial storytelling. For Rab, whose global teams now run campaigns themselves, that removed the developer from the loop entirely.
B2B and wholesale ecommerce
Centra is strong for brands running DTC and wholesale together. We configure B2B buying journeys, customer groups, catalogues, order management and international sales workflows, drawing on B2B builds like Fixfast, where customers turn a basket into a quote and order from it over time.
Centra integrations
We connect Centra with the systems the business runs on: payment gateways, CRM, PIM platforms such as Akeneo, ERP, search, analytics and marketing technology. Where an off-the-shelf connector does not exist, we build one.
Migration to Centra
Moving to Centra from Magento, Adobe Commerce, Shopify Plus or elsewhere. We plan the migration around data, content, integrations, redirects and operational continuity, with our SEO team involved from the start so organic visibility survives the cutover.
Why brands choose Unified as their Centra agency
01
We are an accredited Centra partner, which gives us direct access to the platform team, the roadmap and technical support when a build needs it. Useful when a project runs into something the documentation does not cover.
02
Centra leaves the frontend to you, so the CMS decision matters as much as the platform. We build headless storefronts with Storyblok wired in properly. Rab's global teams now run their own campaigns and landing pages without raising a ticket, and their mobile first interaction fell from 4.6 seconds to 1.1.
03
Wholesale is where most agencies get out of their depth. We built Fixfast's B2B platform with ERP integration, account history and basket-to-quote ordering, and blended B2C and B2B for House of Hackney, which won Best Ecommerce Re-platform 2025. Different platforms, same problem.
04
Adding a market is easy to underestimate. We launched three regional storefronts for House of Hackney across the UK, US and EU, and opened the Middle East for The Conran Shop. Currencies, tax, catalogue differences and fulfilment get planned upfront, because retrofitting a market is expensive.
05
Centra suits fashion, lifestyle and premium retail, and that is who we work with. Boodles, Partridge Jewellers, The Conran Shop, House of Hackney and Rab all sell considered purchases where the brand experience is part of the product.
06
Strategy, UX, design, development, integrations, SEO, PPC, CRO, CRM and analytics sit in one team. A Centra build gets considered across the whole customer experience, and the people who launch it are the people who then grow it.
Headless, wholesale and international work
These builds are on Adobe Commerce and Shopify Plus. However, the same problems are the ones Centra is built to solve.
A slow storefront with 70% of traffic on mobile. We rebuilt the frontend, restructured navigation around three distinct customer types and moved content onto Storyblok so global teams could run campaigns without developer help. The CMS decision is the part that transfers directly to a Centra build.
Mobile first interaction
4.6s to 1.1s
Paid search conversions
+450%
Selling to consumers and to the trade, across the UK, US and EU, without maintaining three separate builds. We blended B2C and B2B on native platform features and connected Onetime PIM and BrightPearl ERP behind it. This is the shape of problem Centra is designed for.
Best Ecommerce Re-platform
2025 winner
Regional storefronts
3
Years of customisation had left a maintenance bill that was slowing the business down, just as it wanted to pivot to own-brand products and new markets. We replatformed, redesigned the UX, added Klaviyo and Shopify POS, and opened the Middle East.
Total cost of ownership
-50%
Conversions
+54%
Our Centra agency process
Discovery
We start with your business, products, customer journeys, markets, wholesale requirements, current platform, technology stack and commercial goals.
Strategy
We define what Centra needs to do for you, covering platform requirements, integration planning, content needs, wholesale and DTC workflows, internationalisation and the technical decisions that follow.
Design
We design a customer experience that reflects your brand and supports conversion, across key templates, content journeys, navigation, product discovery, account functionality and wholesale flows.
Development
Our developers build the frontend with performance, scalability and maintainability in mind, alongside headless CMS setup, third-party integrations and the technical foundations for growth.
Launch
We test across devices, browsers, markets, customer groups and key journeys. Tracking, SEO, integrations, checkout, content management and operational workflows are all reviewed before launch.
Grow
After launch we can continue with performance work, new features, content, CRO, SEO, analytics and growth planning on a retainer.
Discovery
We start with your business, products, customer journeys, markets, wholesale requirements, current platform, technology stack and commercial goals.
Strategy
We define what Centra needs to do for you, covering platform requirements, integration planning, content needs, wholesale and DTC workflows, internationalisation and the technical decisions that follow.
Design
We design a customer experience that reflects your brand and supports conversion, across key templates, content journeys, navigation, product discovery, account functionality and wholesale flows.
Development
Our developers build the frontend with performance, scalability and maintainability in mind, alongside headless CMS setup, third-party integrations and the technical foundations for growth.
Launch
We test across devices, browsers, markets, customer groups and key journeys. Tracking, SEO, integrations, checkout, content management and operational workflows are all reviewed before launch.
Grow
After launch we can continue with performance work, new features, content, CRO, SEO, analytics and growth planning on a retainer.
Centra questions we get asked
What is Centra and who is it for?
Centra is a headless ecommerce platform built around brands that sell both direct to consumer and wholesale, often across several markets. It handles customer groups, catalogues, currencies, pricing, tax and order management centrally, while leaving the frontend open so brands can build the storefront they want. It suits fashion, lifestyle and premium retail brands where the trade side of the business matters as much as the consumer side.
Can Centra support both DTC and wholesale?
Yes, and it is the main reason brands choose it. Centra allows different customer groups, catalogues, pricing structures, orders and workflows to run within one platform, so the wholesale operation is not a separate system bolted onto a consumer store.
Does Centra work well for international selling?
Yes. Centra handles multiple markets, currencies, pricing, tax rules and warehouse configurations centrally, which makes adding a market a configuration exercise instead of a new build. We have delivered multi-market ecommerce on other platforms, including three regional storefronts for House of Hackney and a Middle East launch for The Conran Shop, and the same planning applies.
How much does a Centra build cost?
It depends on the scope. At the lighter end, a headless storefront on Centra reusing an existing design system. In the middle, a full design and build with CMS integration. At the top end, a migration with wholesale configuration, several systems integrations and multiple markets. We scope it during discovery and give you a firm figure before development starts.
How long does a Centra implementation take?
We can have you onboarded and the project active within four weeks of signing. A new build or migration typically runs to several months from discovery to launch, depending on design scope, integrations, wholesale functionality, markets and content requirements. We agree the timeline and dependencies in writing during discovery.
Can you migrate our existing ecommerce site to Centra?
Yes. We manage migrations from platforms including Magento, Adobe Commerce, Shopify Plus and BigCommerce, planning around data, content, integrations, SEO, redirects and operational continuity. Our SEO team is involved from the start so organic visibility is protected through cutover.
Can you integrate Centra with Storyblok?
Yes. Headless CMS integration is core to what we do, and Storyblok in particular. For Rab we moved content onto Storyblok alongside a Hyvä frontend, and their global teams now run campaigns and landing pages without a developer in the loop. The same pattern applies on Centra.
Can you handle Centra integrations with our other systems?
Yes. We build integrations with payment gateways, CRM systems, PIM platforms such as Akeneo, ERP tools, search, analytics and marketing technology, including custom connectors where an off-the-shelf option does not exist.